The Direct Investor Challenge – Social Media
Get ready for another insightful session as part of the Guild’s Professional Development Series! We’re excited to confirm the date for our next event: Wednesday, 15th October 2025.
The FCA Financial Lives Survey in 2024 showed that 15% of adults (7.9m) reported using an investment platform – up from 8.4% (4.4m) in 2020. This rise was mainly driven by the growth in non-advised platforms, which increased from 5.9% to 11%. The DIY investment market in now worth over £420 billion, with over 10.2 million accounts in the UK, a 56% growth in customer accounts since 2020.
Communicating with these self-directed retail investors is a challenge for many asset managers, with new investors increasingly under the age of 40. Their research process is often driven by social media and technology. We are delighted to welcome the following speakers:
- Douglas Armstrong from Dickson Minto
- Jock Glover from The Investing Collective and Guild Subcommittee Member
Douglas and Jock will lead a discussion on some of these trends, and consider how asset managers can engage with them.